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In partnership with AWS, Tom created a series of content pieces highlighting the role of Generative AI and data in Formula 1. As part of the campaign he attended the 2024 Canadian Grand Prix, where he filmed on-site content throughout the race weekend. He also had the opportunity to produce exclusive content with Scuderia Ferrari F1 drivers Charles Leclerc and Carlos Sainz, bringing fans behind the scenes of AWS’s cutting-edge technology in action on and off the track.

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In 2025, Tom worked on “Innovation Tracks”, an exciting 3 part video series showcasing the synergies between enegry tech company Eni and BWT Alpine Formula One Team. Over the course of a week, Tom and the production team worked across various locations between Italy and the United Kingdom to capture all of the content needed for the project.

In 2025, Tom delivered a 30-minute solo keynote to a live audience at the ABBYY AI Summit in London. The session showcased how he used ABBYY’s AI services to develop an automated “mailroom” which processed all of his letterbox mail and organised it into a cloud database. Tom was also invited onto a panel discussion during the event where he discussed the State of AI in 2025.

Tom took part in the Santander Open Academy initiative as an expert in his field, where he designed and delivered over 1 hour of educational content to help people learn the basics of "Creating Value with AI, Automation and Bots". The content was shot in a professioanl studio and was promoted over the course of a year across different media channels.